Vybes CBD Drinks: From Early Innovator to Established Favorite
CBD beverages may have started as a niche experiment, but today they’re an important part of the functional drink category—and Vybes has been at the forefront for years. Founded in the late 2010s, Vybes was one of the earliest brands to market a hemp-derived CBD drink as a lifestyle product rather than a supplement. Fast-forward to now, and Vybes has evolved into a recognizable name, with nationwide shipping, consistent retail presence, and a loyal following among wellness-oriented consumers.
A Longtime Player in CBD Beverages
When Vybes first launched, CBD beverages were still a curiosity. Regulations were hazy, consumers were unfamiliar, and taste was often a challenge. Vybes differentiated itself early by focusing not only on the functional side of CBD but also on flavor and design. Their glass bottles, sleek branding, and approachable fruit-forward blends made CBD beverages less intimidating and more enjoyable.
Today, Vybes still highlights the same core benefits: 25 mg of hemp-derived CBD isolate per 14-oz bottle, paired with 300 mg of magnesium glycinate to support mood and relaxation. The formula has remained steady, helping the brand build credibility in a constantly shifting CBD marketplace. Learn more on the.
Flavor Evolution
One of the reasons Vybes has endured is its commitment to taste. Over the years, they’ve expanded their lineup with flavors such as:
- Blackberry Hibiscus – one of their classics, floral and tart.
- Peach Ginger – warm and slightly spicy, a consumer favorite.
- Strawberry Lavender – soothing and floral, ideal for evenings.
- Passionfruit Pineapple – tropical, bright, and refreshing.
The mixed packs remain a popular way for new customers to sample the brand.
How Consumers See Vybes Now
With years of customer feedback, a clearer picture has emerged of how Vybes fits into the wellness space.
Why people like it:
- Consistency — unlike newer startups, Vybes delivers a stable formula that consumers trust.
- Taste — reviewers often point out that Vybes avoids the earthy aftertaste common in hemp products.
- Transparency — posting lab tests helps the brand stand out in a crowded market.
Lingering critiques:
- Price point remains higher than mass-market drinks.
- CBD isolate vs. full-spectrum hemp — some consumers still wish Vybes would expand beyond isolate for added cannabinoids and terpenes.
Regulatory Experience
Vybes’ longevity also means it has weathered the ups and downs of the CBD legal environment. In 2019, California regulators seized product shipments over CBD-in-food rules, highlighting the uncertain regulatory landscape. Since then, hemp-derived CBD beverages have become more common, though the FDA still has not approved CBD as an additive. Vybes has managed to navigate this uncertainty, which adds credibility to its staying power.
Why Vybes Still Matters
After years on the market, Vybes has proven it’s not just another passing CBD fad. By staying consistent, focusing on taste, and positioning itself as a premium wellness beverage, the brand has managed to outlast many competitors. As consumers increasingly seek alternatives to alcohol and high-sugar drinks, Vybes’ role as an accessible, calming beverage makes it one of the longest-standing — and still relevant — names in CBD drinks.